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Woolen clothes designed as a 2 in1 product – A new wool concept WoolLand came up with in 2011.


The concept is the result of a moment of irritation among three mothers of young children. They found it striking that children in the nursery had so many nice clothes to wear during the summer, but when autumn came, they were all wearing only woolen underwear every single day. The woolen underwear was undoubtedly useful, but why did it have to look so incredibly boring? In 2011, they decided to do something about this, and the 2-in-1 concept was born.

The concept consists of wool clothing with wool quality that is twice as thick as traditional wool base layer you find on the market. Combined with a nice and practical design, you don't need to wear anything under or over, which is why we call it a 2-in-1 product.

The wool clothes in the concept are made from 100% mulesing-free merino wool of the best and finest quality, and have a mic value of 18.5, which means that the quality does not itch and feels soft against the skin.


Durability, fit and that the clothes do not itch are three characteristics that characterize the 2-in-1 quality. This is particularly positive in relation to wearability, shape and form, which ensure that the garments can be passed down and are equally beautiful for several generations.

The fact that the wool quality is based on the garments being worn alone means that we are extra careful when it comes to cut and design. On the most exposed parts of the garments, we use reinforcements to ensure that the clothes have a long life.

  • Durability
  • Keeps the same fit and shape for a long time
  • Can be used for several generations
  • Does not itch when in contact with the skin
  • Good fit
  • Unique details


Many people find that wool is itchy and therefore do not want to wear wool directly on the skin. But wool can have different quality and thickness of the fibers, which has a big impact on whether the wool itches or not. An important goal for us when we had to develop the concept was to design woolen clothes that do not itch in contact with the skin. This is because we started the whole concept with children in mind, and they tend to be extra exposed to itching.

Today, we are proud to be able to say that the majority of people can wear our woolen clothes directly on the skin without itchiness. We receive daily feedback that children with atopic eczema can wear our woolen clothes.

What determines whether wool itches or not is whether there are long or short wool fibers in the garment, and this is measured in a mic. The lower the mic value, the finer and softer the wool quality. 2-in-1 garment from WoolLand has a mic value as low as 18.5. In this way, we ensure an extra fine wool quality that does not itch.


Our woolen clothes are designed for everyday use and for sports and make dressing very easy because you don't have to think about dressing in many layers. We find that both children and adults want to wear our clothes because they are comfortable and look good, while the quality is soft and does not itch.