The dream was to get on the Gazelle lists, become a company with many employees & one day become a preferred brand in the wool segment.
In 2011, we launched the very first collection - wool products for babies & children with slightly thicker, silky-soft wool quality designed for everyday use. The products should function as woolen underwear, but also have the purpose of covering the next layer and at the same time look nice and not least make dressing easy.
We came up with the concept of a 2-in-1 product which quickly became a success!
In autumn 2021 we celebrated 10 years, and we can say with great pride that all our dreams that we had at launch in 2011 have been fulfilled. But new goals, ambitions and further development are not stopped, and we are well on our way into a new phase for WoolLand.
Nevertheless, autumn 2021 and 10 years is a major milestone and proof that we have managed to establish a strong brand in the wool segment in Norway. So together with our loyal and future customers, our employees and our producers, we are so proud that in autumn 2021 we could celebrate that WoolLand was:
- 10 years!
- Has sold over 750,000 articles
- Has over 40 employees in Norway
- Designs and produces wool for everyday use & sports for everyone in the family
- No longer a Start-Up, but a strong Norwegian brand in the wool segment
- Has become part of Norwegian Wool & Dale of Norway
Cheers for us and we look forward to the time ahead!
