Aware - Positive - Active - Natural
Our business idea is to make and market “the best wool clothes for the entire family for everyday and sporty use, recognized by their nice design and high quality.” The following values guide our behaviour:
Aware
- We focus on good working conditions, and it is our policy that all suppliers approve and sign our Code of Conduct. WoolLand is a member of «Initiativ for etisk handel (IEH) – Initiative for ethical trade». As such, we commit to trade practices that promote human and employee rights, sound development and a sustainable environment.
- We focus on animal welfare and use only certified suppliers of mulesing-free wool.
- Our products are made to last, in support of the global ambition to reduce consumption.
- WoolLand recognizes, supports and acts to promote corporate social responsibility and contributes to sustainable development. Our social responsibilities shall be reflected in everything we do.
POSITIVE
- We believe it is important to meet everything life presents us with, with a positive attitude. We believe positivity brings out the best in people.
- Our customers shall always be met with positivity, in all communication channels.
- WoolLand shall be a good place to work, where we emphasize the well-being and happiness of every employee. Our company culture encourages transparency, confidence in each other and a sound and safe work environment.
- We are genuinely concerned with making every day a better one for our customers and colleagues.
ACTIVE
- At WoolLand, we passionately promote an active lifestyle, which is reflected in our products.
- Our clothes are designed for movement and activity, as well as varying temperatures.
- We design for most types of activity, for everyday use and for occasions that call for dressing up
- Our goal is that you who wear our clothes will feel they are comfortable to wear, that they make you look good, and will keep you warm
NATURAL
- We love being active outdoors and have a responsibility to take good care of our wonderful nature
- Wool is a natural and biologically degradeable material and one of our most sustainable textiles
- Wool has unique properties. It regulates temperature and is self-cleansing, which preserves the garment over a long period of time